What is alternative finance?

Claudia AinsleyWritten byClaudia Ainsley
Reviewed byMatt Leeburn
Updated 26 Aug 2026

Alternative finance is any business finance sourced outside traditional bank lending, such as marketplace lenders, crowdfunding platforms, invoice financiers and other specialist non-bank lenders.

Also known as: non-bank funding, non-bank finance, alternative lending, marketplace finance

Key points

  • It covers factoring and invoice finance, merchant cash advances, revenue-based finance, peer-to-peer lending, crowdfunding, asset-based finance and mezzanine lenders.
  • Businesses use it for speed, flexible repayments, or because they do not meet bank criteria, and often pay more for that.
  • Pricing is not always an annual rate: merchant cash advances use a factor rate, so compare all-in cost over the same period.
  • Contracts may include personal guarantees, PPSR registrations and reporting covenants; equity crowdfunding also dilutes your ownership.
  • Non-bank lenders and platforms are still regulated: credit licensing, crowd-sourced funding rules, ASIC oversight and AML/CTF checks can all apply.

How alternative finance works

Who uses alternative finance

Costs, risks and regulation

Example

Not to be confused with

Business loan
a standard bank business loan under normal underwriting is exactly what alternative finance sits outside of
Asset-based finance (ABF)
one specific model within alternative finance, where the facility is secured on receivables, inventory or plant
Factoring
a single receivables product in which a financier buys your invoices; alternative finance is the broad category it belongs to

Frequently asked questions

What is the difference between alternative finance and a bank loan?

A bank loan is a regulated credit product underwritten by a bank against its normal criteria. Alternative finance comes from non-bank channels such as marketplaces, crowdfunding platforms and specialist lenders. It often offers faster decisions and more flexible structures, but it can cost more and the contract terms differ, so compare the all-in cost and the security required.

Can I get alternative finance with bad credit?

Sometimes. Receivables-based and asset-backed facilities look at your cashflow and the collateral on offer rather than your credit history alone, so a business a bank has declined may still qualify. Expect a higher cost or tighter security in return, and read the personal guarantee clauses carefully before you sign.

How long does it take to get alternative finance?

It depends on the model. Merchant cash advances and invoice finance are typically the fastest, often funding within days. Peer-to-peer and specialist facilities usually take weeks, and an equity crowdfunding campaign takes longer again because the offer documents have to be prepared and the campaign has to run.

Is alternative finance regulated in Australia?

Yes, though not the way consumer credit is. Credit taken wholly for business purposes falls outside the National Credit Code, so responsible lending obligations and consumer licensing protections generally do not apply. Crowd-sourced funding platforms still operate under specific rules, ASIC supervises marketplace lenders, and anti-money laundering obligations apply. Many providers are also AFCA members.

Is money raised through alternative finance taxable?

It depends on what you raised. Loan advances are generally not assessable income, although the interest and fees may be deductible. Equity raises are typically capital transactions. Platform fees and some charges may attract GST. Treatment turns on the facts, so keep good records and check with your accountant or the ATO.

Go deeper

Sources

This article is general information only and is not financial advice.