What is sales aid finance?

Claudia AinsleyWritten byClaudia Ainsley
Reviewed byMatt Leeburn
Updated 26 Aug 2026

Sales aid finance is a vendor's point-of-sale finance program that lets customers pay for a purchase in regular repayments while the lender pays the vendor at settlement.

Also known as: sales-aid finance, POS finance, point-of-sale finance, merchant finance

Key points

  • The vendor sells and delivers, the lender underwrites and collects repayments, and a broker or platform may provide integration and lender choice.
  • It can be delivered as an operating lease, finance lease, chattel mortgage, secured loan or deferred-payment plan.
  • The lender pays the vendor at settlement, less any agreed fees, removing the cash barrier so more quotes turn into sales.
  • A vendor engaging in credit activities, including credit assistance, for consumer credit needs a credit licence or must act as a licensee's representative.

How sales aid finance works

Costs, tax and compliance

Choosing a sales aid provider

Example

Not to be confused with

Vendor finance
vendor finance covers any credit the seller itself provides or arranges, including seller-funded deals; sales aid finance is specifically a lender-backed point-of-sale program the vendor offers alongside its products
Buy now, pay later (BNPL)
BNPL is a consumer retail instalment product; sales aid finance is a vendor-led program for equipment and high-value goods that can be a lease, loan or deferred-payment plan

Frequently asked questions

Does a vendor need a credit licence to offer sales aid finance?

It depends on what the vendor does. Usually the lender or broker holds the credit licence. Under the NCCP Act, anyone engaging in credit activities for consumer credit, including credit assistance (helping a customer choose or apply for a particular finance product), needs a licence or must act as a representative of a licensee. Check any point-of-sale arrangement against ASIC's guidance.

Who owns the asset under sales aid finance?

It depends on the structure. Under a finance lease or operating lease the lender owns the asset, with the customer holding any end-of-term option. Under a chattel mortgage or secured loan the customer owns it from settlement and the lender registers a security interest on the PPSR until the finance is repaid.

How is GST handled on sales aid finance?

It depends on whether the supply is a sale or a lease. On a sale, GST is generally payable at settlement; on a lease, GST is usually payable on each instalment. GST-registered business customers can generally claim the input tax credits either way. Confirm the treatment for your transaction with your accountant or the ATO's GST guidance.

Is interest-free sales aid finance worth offering?

It can lift conversion, but the cost does not disappear: it shifts to the vendor or to a lender that subsidises the promotion. Before offering it, model profitability with realistic uptake rates, the finance cost per deal and the margin on the higher-spec models customers tend to choose, and run a pilot to test the numbers.

How do I compare factor rates and APR?

Ask each provider for an APR-equivalent disclosure and compare the full cost of credit across identical terms and amounts. A factor rate multiplied by the amount financed gives the total repayable, but it ignores timing, so it can understate the true cost. Use a calculator rather than simple division when quoting monthly figures to customers.

Go deeper

Sources

This article is general information only and is not financial advice.