Sales aid finance is a vendor's point-of-sale finance program that lets customers pay for a purchase in regular repayments while the lender pays the vendor at settlement.
Also known as: sales-aid finance, POS finance, point-of-sale finance, merchant finance
Key points
- The vendor sells and delivers, the lender underwrites and collects repayments, and a broker or platform may provide integration and lender choice.
- It can be delivered as an operating lease, finance lease, chattel mortgage, secured loan or deferred-payment plan.
- The lender pays the vendor at settlement, less any agreed fees, removing the cash barrier so more quotes turn into sales.
- A vendor engaging in credit activities, including credit assistance, for consumer credit needs a credit licence or must act as a licensee's representative.
How sales aid finance works
The flow is predictable and repeatable. The sales rep quotes a finance option alongside the cash price, using point-of-sale quoting tools, a monthly payment table or an online calculator. The customer applies in store, online or on a tablet, and the lender or its broker partner runs ID, credit and anti-money laundering checks. Conditional approval follows, often quickly for small-ticket deals, and the finance documents are signed by the customer and the lender; the vendor may sign a vendor-dealer agreement.
At settlement the lender pays the vendor the agreed amount less any fees, and the vendor delivers the asset or service. From then on the lender manages the repayments and any arrears, while the vendor keeps the relationship for servicing, upgrades and referrals. Each party has a clear role: the vendor sells and documents the sale, the lender underwrites, settles and handles disclosures, and the customer pays the instalments and takes up any end-of-term options.
Costs, tax and compliance
The customer's cost is made up of the interest or factor rate (factor rates are common in short-term merchant finance; an APR equivalent shows the true cost), establishment fees, a residual or balloon on leases, early termination and default fees, merchant or processing fees, and pass-through costs such as valuation, delivery or insurance. Good practice is to show the APR equivalent next to the monthly repayment.
Tax follows the structure. On a sale, GST is generally payable at settlement; on a lease it is usually payable on each instalment, and GST-registered customers can claim the input tax credits either way. Ownership decides who claims depreciation. Lenders register their security on the PPSR, so serial numbers must be right. Credit licensing and responsible lending duties apply where the finance is consumer credit under the NCCP Act. For business-purpose equipment finance the obligations are general conduct, disclosure and unfair contract terms instead, so check whether the deal is for business or personal use, and who holds the licence.
Choosing a sales aid provider
Start with product fit. The provider needs leases, loans, rentals or deferred plans that match what your customers buy. Then look at how quickly applications are approved and settled, and at the support you get: staff training, quoting tools and integration with your point-of-sale system. Ask for a plain merchant fee schedule, the chargeback rules in writing, evidence of the provider's privacy, AML and PPSR procedures, and clear commission reconciliation.
Pilot pricing, volume discounts, faster settlement windows and written service levels for disputes and arrears are all negotiable. Watch for hidden fees, unclear APR disclosure, documentation that causes disputes and PPSR errors, and staff who cannot explain the product. Check any vendor recourse clause, because it can leave you carrying buy-back or chargeback obligations.
Run a short pilot at realistic volumes and compare the extra sales against the finance costs before a full rollout.
Example
A commercial kitchen equipment supplier in Brisbane adds a sales aid program from a lender. A cafe owner is quoted $25,000 for a new oven and dishwasher, with a monthly figure shown next to the cash price. She applies on the supplier's tablet, the lender runs ID and credit checks and approves a three-year finance lease with a small residual, and both sign electronically. The lender pays the supplier at settlement less its agreed fee, the supplier installs the equipment, and the lender collects the repayments. The supplier keeps the service relationship and a likely upgrade sale at the end of the term.
Not to be confused with
- Vendor finance
- vendor finance covers any credit the seller itself provides or arranges, including seller-funded deals; sales aid finance is specifically a lender-backed point-of-sale program the vendor offers alongside its products
- Buy now, pay later (BNPL)
- BNPL is a consumer retail instalment product; sales aid finance is a vendor-led program for equipment and high-value goods that can be a lease, loan or deferred-payment plan
Frequently asked questions
Does a vendor need a credit licence to offer sales aid finance?
It depends on what the vendor does. Usually the lender or broker holds the credit licence. Under the NCCP Act, anyone engaging in credit activities for consumer credit, including credit assistance (helping a customer choose or apply for a particular finance product), needs a licence or must act as a representative of a licensee. Check any point-of-sale arrangement against ASIC's guidance.
Who owns the asset under sales aid finance?
It depends on the structure. Under a finance lease or operating lease the lender owns the asset, with the customer holding any end-of-term option. Under a chattel mortgage or secured loan the customer owns it from settlement and the lender registers a security interest on the PPSR until the finance is repaid.
How is GST handled on sales aid finance?
It depends on whether the supply is a sale or a lease. On a sale, GST is generally payable at settlement; on a lease, GST is usually payable on each instalment. GST-registered business customers can generally claim the input tax credits either way. Confirm the treatment for your transaction with your accountant or the ATO's GST guidance.
Is interest-free sales aid finance worth offering?
It can lift conversion, but the cost does not disappear: it shifts to the vendor or to a lender that subsidises the promotion. Before offering it, model profitability with realistic uptake rates, the finance cost per deal and the margin on the higher-spec models customers tend to choose, and run a pilot to test the numbers.
How do I compare factor rates and APR?
Ask each provider for an APR-equivalent disclosure and compare the full cost of credit across identical terms and amounts. A factor rate multiplied by the amount financed gives the total repayable, but it ignores timing, so it can understate the true cost. Use a calculator rather than simple division when quoting monthly figures to customers.
Related terms
Vendor finance
Vendor finance is credit extended by the seller of a business or asset to the buyer, covering part or all of the purchase price and repaid in instalments.
Read definitionSupplier
A supplier is the party that sells the asset being financed, whether a vehicle dealer, equipment distributor, manufacturer or private seller, and is usually paid by the lender at settlement.
Read definitionDealers
Dealers are businesses that buy and resell goods such as vehicles, equipment or machinery, and often arrange or introduce finance for the buyer at the point of sale.
Read definitionEquipment finance
Equipment finance is business finance used to buy or lease machinery, vehicles and other equipment, where the equipment itself secures the loan or is owned by the financier.
Read definitionFinance lease
A finance lease is a lease where the financier owns the asset and your business pays to use it for most of its life, taking on the risks of ownership.
Read definitionChattel mortgage
A chattel mortgage is a business loan for a vehicle or equipment: you own the asset from settlement and the lender holds a security interest until it is repaid.
Read definitionGo deeper
Sources
This article is general information only and is not financial advice.