What are dealers?

Claudia AinsleyWritten byClaudia Ainsley
Reviewed byMatt Leeburn
Updated 09 Sept 2026

Dealers are businesses that buy and resell goods such as vehicles, equipment or machinery, and often arrange or introduce finance for the buyer at the point of sale.

Also known as: dealership, motor vehicle dealer, equipment dealer, dealer finance

Key points

  • Unlike a broker, a dealer holds stock and earns a margin on the asset, giving it a stake in the sale and the finance.
  • Dealer finance bundles the purchase and the finance into one transaction, but the dealer can only offer lenders on its own panel.
  • Dealers earn origination fees or commissions from the lender and volume bonuses; ASIC's flex commission ban stops rate margin on consumer car loans.
  • A dealer giving credit assistance on consumer credit needs an Australian Credit Licence or representative status; business purpose finance sits outside the NCCP Act.
  • Dealers will usually sell to you whether or not you take their finance, so you can arrange it separately through a broker.

How dealer finance works

How dealers are paid and regulated

What to check before accepting dealer finance

Example

Not to be confused with

Broker
a broker does not buy or sell the asset and compares finance across a broad lender panel; a dealer sells the asset and introduces finance tied to that sale
Distributors
a distributor buys from the manufacturer and supplies dealers; a dealer buys from the distributor and sells to the end customer
Supplier
supplier is the general term for whoever sells the financed asset, which may be a dealer, a distributor, a manufacturer or a private seller

Frequently asked questions

Is dealer finance more expensive than using a broker?

It can be. On business purpose finance a dealer may add margin to the lender's rate, its panel is usually narrower than a broker's, and add-on products can inflate the total. On consumer car loans ASIC's flex commission ban stops the dealer setting the rate. Compare the total cost before you commit.

Does a car dealer need a credit licence to offer finance?

It depends on the finance. Credit licensing applies to consumer credit under the NCCP Act: if the dealer provides credit assistance there, it must hold an Australian Credit Licence or be a credit representative under one. Business purpose equipment and vehicle finance generally sits outside the Act, and a point of sale exemption can apply to retailers, so check the dealer's status.

Can I buy from a dealer but arrange my own finance?

Yes. Many buyers purchase the vehicle or equipment from the dealer and arrange finance separately through a broker or direct lender, especially for larger purchases. Dealers will usually sell to you whether or not you take their finance, and tying the sale to the finance offer can raise third line forcing issues under competition law.

What is floorplan finance for dealers?

Floorplan or stocking finance is a revolving credit facility a dealer uses to fund its inventory. The lender advances money to buy stock from the manufacturer, holds security over the stock until it is sold, and the facility is drawn down as new units arrive and repaid as each one sells.

How do I check whether a dealer is licensed?

Motor vehicle dealer licences are state-based, so check with your state's fair trading body. For credit licensing, search ASIC's professional registers for the dealer's Australian Credit Licence or credit representative status. A licensed dealer also has to disclose how it is paid for introducing finance.

Go deeper

Sources

This article is general information only and is not financial advice.