Dealers are businesses that buy and resell goods such as vehicles, equipment or machinery, and often arrange or introduce finance for the buyer at the point of sale.
Also known as: dealership, motor vehicle dealer, equipment dealer, dealer finance
Key points
- Unlike a broker, a dealer holds stock and earns a margin on the asset, giving it a stake in the sale and the finance.
- Dealer finance bundles the purchase and the finance into one transaction, but the dealer can only offer lenders on its own panel.
- Dealers earn origination fees or commissions from the lender and volume bonuses; ASIC's flex commission ban stops rate margin on consumer car loans.
- A dealer giving credit assistance on consumer credit needs an Australian Credit Licence or representative status; business purpose finance sits outside the NCCP Act.
- Dealers will usually sell to you whether or not you take their finance, so you can arrange it separately through a broker.
How dealer finance works
In Australian finance, 'dealer' usually means a motor vehicle dealer (new and used cars, trucks, motorcycles), an equipment or machinery dealer (construction, agricultural, medical, IT hardware) or a marine and recreational dealer (boats, caravans). Many introduce finance through an in-house finance division or by referring buyers to lenders and finance brokers, which is called dealer finance or point-of-sale finance.
The process is simple. You choose the vehicle or equipment, the dealer offers finance from one or more lenders it has a relationship with, you complete the application through the dealer, and if approved the lender pays the dealer directly at settlement. You then repay the lender under a chattel mortgage, finance lease, hire purchase or commercial loan. The convenience is one transaction; the trade-off is that you may not see the full market, and the terms may include dealer margin or origination fees.
How dealers are paid and regulated
A dealer introducing finance typically earns an origination fee or commission from the lender. On business purpose finance outside the National Credit Code a dealer may also add margin to the lender's base rate and keep the difference; on consumer car loans regulated by the Code, ASIC's flex commission ban stops a dealer setting or lifting the rate to increase its own commission. Dealers fund their own inventory with stocking finance, or floorplan finance: a revolving facility secured over the stock and repaid as units sell.
Credit licensing bites where the finance is consumer credit under the NCCP Act, which most business purpose truck and equipment deals sit outside. Where it applies, a dealer giving credit assistance must hold an Australian Credit Licence or act as a credit representative, and disclose how it is paid. Others rely on the point of sale exemption for retailers, a specific carve out worth checking with ASIC. Dealers also need state motor vehicle dealer licences and must comply with Australian Consumer Law.
What to check before accepting dealer finance
Compare the dealer's offer with what a broker or direct lender can do before committing; the total cost is what matters, including fees, the rate and any bundled products. Ask how the dealer is paid for introducing the finance, and compare the total cost rather than the rate alone. Confirm which structure you are being offered (chattel mortgage, finance lease, hire purchase or operating lease) and what it means for tax and ownership.
Look hard at add-ons such as insurance, extended warranties and paint protection, which can inflate the total cost. If the finance includes a residual value or balloon, understand what you will owe at the end of the term and your options at that point. And verify that the dealer or its finance team holds the appropriate credit licensing if it is doing more than a simple referral.
Example
A landscaping business finds a mini excavator at an equipment dealer. The dealer's finance manager offers a chattel mortgage from one of the two lenders on its panel, with an extended warranty bundled in. The owner takes the quote to a broker, who compares finance options across a wider lender panel and finds a structure with a lower total cost and no bundled extras. The business still buys the excavator from the dealer, the broker's lender pays the dealer at settlement, and the dealer still makes its margin on the sale.
Not to be confused with
- Broker
- a broker does not buy or sell the asset and compares finance across a broad lender panel; a dealer sells the asset and introduces finance tied to that sale
- Distributors
- a distributor buys from the manufacturer and supplies dealers; a dealer buys from the distributor and sells to the end customer
- Supplier
- supplier is the general term for whoever sells the financed asset, which may be a dealer, a distributor, a manufacturer or a private seller
Frequently asked questions
Is dealer finance more expensive than using a broker?
It can be. On business purpose finance a dealer may add margin to the lender's rate, its panel is usually narrower than a broker's, and add-on products can inflate the total. On consumer car loans ASIC's flex commission ban stops the dealer setting the rate. Compare the total cost before you commit.
Does a car dealer need a credit licence to offer finance?
It depends on the finance. Credit licensing applies to consumer credit under the NCCP Act: if the dealer provides credit assistance there, it must hold an Australian Credit Licence or be a credit representative under one. Business purpose equipment and vehicle finance generally sits outside the Act, and a point of sale exemption can apply to retailers, so check the dealer's status.
Can I buy from a dealer but arrange my own finance?
Yes. Many buyers purchase the vehicle or equipment from the dealer and arrange finance separately through a broker or direct lender, especially for larger purchases. Dealers will usually sell to you whether or not you take their finance, and tying the sale to the finance offer can raise third line forcing issues under competition law.
What is floorplan finance for dealers?
Floorplan or stocking finance is a revolving credit facility a dealer uses to fund its inventory. The lender advances money to buy stock from the manufacturer, holds security over the stock until it is sold, and the facility is drawn down as new units arrive and repaid as each one sells.
How do I check whether a dealer is licensed?
Motor vehicle dealer licences are state-based, so check with your state's fair trading body. For credit licensing, search ASIC's professional registers for the dealer's Australian Credit Licence or credit representative status. A licensed dealer also has to disclose how it is paid for introducing finance.
Related terms
Broker
A broker is a licensed intermediary who connects borrowers with lenders, comparing finance options across a panel of lenders and submitting applications on the borrower's behalf.
Read definitionDistributors
Distributors are businesses that buy goods from a manufacturer and resell them to dealers, retailers or end customers, often supporting the sale with pre-arranged finance programs and stocking finance.
Read definitionStocking finance
Stocking finance is a short-term facility that funds a dealer's inventory unit by unit: the lender pays the supplier and the dealer repays each advance when that unit sells.
Read definitionChattel mortgage
A chattel mortgage is a business loan for a vehicle or equipment: you own the asset from settlement and the lender holds a security interest until it is repaid.
Read definitionFinance lease
A finance lease is a lease where the financier owns the asset and your business pays to use it for most of its life, taking on the risks of ownership.
Read definitionHire purchase
Hire purchase is a finance agreement where a financier buys an asset and hires it to you for fixed instalments, with ownership passing to you at the final payment.
Read definitionGo deeper
Sources
This article is general information only and is not financial advice.