What is the Australian Consumer Law?

Claudia AinsleyWritten byClaudia Ainsley
Reviewed byMatt Leeburn
Updated 12 Sept 2026

The Australian Consumer Law (ACL) is the national law that gives consumers guarantees on goods and services and bans unfair contract terms and misleading conduct.

Also known as: ACL, Australian Consumer Law, consumer law, consumer guarantees

Key points

  • Consumer guarantees are automatic: goods must be of acceptable quality and match their description, and services must be delivered with due care and skill.
  • A business can be a consumer too: purchases under a set dollar value, or of goods normally bought for household use, are covered.
  • It is part of the Competition and Consumer Act 2010 and is enforced by the ACCC together with each state and territory's consumer agency.
  • Loans and insurance are handled separately: ASIC enforces matching rules for financial products, and lending itself is governed by the NCCP.

What the ACL covers

How it applies when you buy a car or equipment

The ACL and finance contracts

Example

Not to be confused with

Australian credit licence (ACL)
ACL also stands for Australian credit licence, the licence a lender or broker needs to arrange consumer credit
NCCP Act
the NCCP Act regulates credit contracts and responsible lending, which the consumer law leaves to ASIC

Frequently asked questions

Does the Australian Consumer Law apply to businesses?

Yes, in two ways. Every business that sells to consumers must comply with it. And a business buying goods or services is itself treated as a consumer when the purchase is under the ACL's dollar threshold (currently $100,000 including GST) or is the kind of thing normally bought for personal use, unless it is buying to resell or to use up in manufacturing.

Does the ACL cover car loans and other finance?

Not directly. Credit, insurance and other financial products are excluded from the ACL and covered instead by matching provisions in the ASIC Act, enforced by ASIC, plus the National Consumer Credit Protection Act. The protections against misleading conduct and unfair contract terms still apply to finance, just under a different Act.

What are the consumer guarantees?

Automatic rights that come with goods and services regardless of what the contract says. Goods must be of acceptable quality, fit for purpose, match their description and have repairs and parts available. Services must be provided with due care and skill, be fit for purpose and be delivered in a reasonable time. If they fail, you are entitled to a repair, replacement or refund.

Can a dealer say no refunds?

A business cannot use a sign or contract term to override the consumer guarantees, so a blanket no refunds policy is unlawful. It can refuse a refund if you simply change your mind, and it can offer a repair rather than a refund for a minor fault. For a major failure the choice of refund or replacement is yours.

Who enforces the Australian Consumer Law?

The ACCC at the national level, alongside the consumer protection agency in each state and territory, which handles most individual complaints. Courts and tribunals decide disputed cases. For financial products and services the equivalent rules are enforced by ASIC, and complaints about lenders and insurers can also go to AFCA.

Go deeper

Sources

This article is general information only and is not financial advice.