What is high net worth?
High net worth (HNW) describes individuals whose accumulated assets, after liabilities, place them well above average wealth levels. In everyday use "high net worth" is an industry shorthand used by banks, wealth managers and advisers to segment clients who need tailored investment strategies, tax planning and access to products not offered to typical retail customers.
Legally and regulatorily, however, HNW can mean different things: an industry tag versus a specific test that affects access to wholesale offers and the protections that apply to you. This article explains both meanings, the numerical thresholds commonly used, and what being HNW — or being treated as a wholesale or sophisticated client — actually changes for your access to products, adviser obligations and consumer protections.
Common industry definitions and thresholds
Industry classifications of wealth are not legally binding but are widely used in reports and by firms to segment clients:
- HNWI (High Net Worth Individual): typically defined as someone with at least USD 1 million in investable assets (often excludes primary residence and business assets).
- VHNWI (Very High Net Worth Individual): commonly USD 5–30 million in investable assets.
- UHNW (Ultra High Net Worth): usually USD 30 million+ in investable assets.
"Investable assets" or "liquid assets" typically include cash, stocks, bonds, managed funds and other marketable securities — and often exclude owner-occupied property, business inventories or illiquid holdings. Major global reports such as the Credit Suisse Global Wealth Report and Capgemini's World Wealth Report detail these thresholds and the global distribution of wealth.
Industry tags influence product design, pricing and service levels. But remember: industry labels do not by themselves change your legal protections unless they coincide with statutory tests used by regulators and lawmakers.
Australian regulatory / legal definitions and tests
Statutory classifications determine when you can be treated as a wholesale or sophisticated client, which affects the way offers can be made to you and the level of disclosure required. The Corporations Act and ASIC guidance set out common pathways.
- Net assets test: commonly used benchmark is net assets of at least AUD 2.5 million. This is a frequent threshold used by issuers and advisers to establish wholesale status.
- Income test: gross income of at least AUD 250,000 per year for each of the previous two financial years is another common pathway.
Accountant certificate and s708(8)
Under s708(8) of the Corporations Act, a qualified accountant can provide a certificate that allows offers of financial products that would otherwise be limited to wholesale clients. The certificate confirms you meet the net assets or income test criteria.
Other wholesale client pathways
- Being a professional investor (for example, an entity that meets specified criteria).
- Being a large business or a sophisticated investor by virtue of your wealth, experience or adviser relationships.
- Meeting other criteria specified in ASIC guidance.
Firms may apply these thresholds conservatively; meeting the numeric threshold does not automatically remove all protections — it changes the disclosure and offer mechanics and can limit certain remedies. Firms also rely on supporting evidence such as audited statements or tax returns.
How classification affects access to financial products and services
If you're classified as HNW or a wholesale client, the practical consequences include:
- Access to wholesale-only products and pricing: you may be offered private placements, wholesale managed funds, structured products and negotiated credit terms not available to retail clients. These products can have higher minimum investments and different fee structures.
- Reduced retail disclosure and PDS waivers: issuers may provide less prescriptive disclosure compared with retail PDS requirements.
- Different complaint and dispute pathways: while external dispute resolution schemes still operate, contractual terms and remedies can differ.
- Eligibility for bespoke credit or lending: lenders may offer tailored facilities such as bespoke mortgages, margin lending or large personal credit lines.
- Higher suitability and complexity expectations: advisers may assume greater financial sophistication; however, professional obligations remain in advice situations.
When discussing asset-based finance or equipment leases, it's useful to review related product types such as Finance Lease, Asset Finance and Equipment Finance to see how classification influences vendor and lender offers.
Consumer protection and regulatory obligations
Being treated as HNW or wholesale changes some protections but several regulatory obligations remain:
- ASIC oversight and adviser duties: advisers still face professional obligations under the Corporations Act and ASIC guidance. While the form of disclosure may be different, duties such as negligence avoidance and, where relevant, the best interests duty persist for personal advice contexts.
- Product design and target market determinations (TMDs): issuers must still consider product governance obligations and define a product's target market, even for wholesale offers.
- Reduced retail disclosures: wholesale offers often bypass detailed retail PDS requirements, meaning you must rely more on your own due diligence and professional advice.
- Risk disclosure expectations: firms will expect you to understand and absorb higher risk, especially for illiquid or leveraged products.
- Privacy and fraud protections: higher-profile accounts remain subject to privacy protections and fraud risk controls.
For guidance on how financial advice rules apply to advisers and clients, consult ASIC resources.
How to demonstrate your status (documentation & steps)
Typical evidence accepted by issuers or advisers includes:
- Qualified accountant certificate: a certificate from a registered accountant confirming you meet the net asset or income test under s708(8).
- Audited financial statements: if you control a company or trust, audited statements can support net asset claims.
- Tax returns and PAYG summaries: proof of income for the income test.
- Bank and investment statements: evidence of cash, securities and managed fund holdings (investable assets).
- Valuations for property or business interests: where non-liquid assets are claimed, independent valuations help substantiate net asset totals.
- Inventory your assets and liabilities to calculate net assets (follow the issuer's guidance on inclusions/exclusions).
- Speak to a qualified accountant about an s708(8) certificate if you meet numeric tests.
- Gather audited statements, tax returns and valuations.
- Keep documentation current — offers often require recent evidence.
Related topics on documentation for asset-backed borrowing include Invoice Discounting where lenders routinely require proof of assets and cash flow.
Common misconceptions and risks
- Misconception: HNW = no consumer protection. While disclosure requirements differ, many protections — such as fraud laws, privacy and certain adviser obligations — still apply.
- Misconception: Primary residence always counts. Lenders and issuers may exclude your home from "investable assets" when assessing wholesale or HNW status.
- Misconception: Net asset number equals liquidity. Large net assets can be illiquid (for example, business equity or land). Illiquidity increases concentration and forced-sale risks.
- Risk: Complexity and leverage. Wholesale products can use leverage or complex derivatives. Without retail-style disclosures, you must rely on competent advice.
- Risk: Status changes over time. Income and net assets fluctuate; status is not permanent.
For product-specific nuances, consult product guides on machinery finance and superannuation which highlight liquidity and regulatory constraints.
Examples and short scenarios
- Retired couple: you have a portfolio of listed shares and term deposits totalling AUD 1.2 million and your home. You are not HNW by common AUD 2.5m net asset tests and will likely be treated as a retail client for most offers.
- Business owner: you own a business with net assets of AUD 3.5 million and personal investments of AUD 0.5 million. With audited accounts and an accountant certificate, issuers may treat you as a wholesale client under the net assets pathway.
- High earner professional: you've earned AUD 300,000 gross in each of the last two years and have documented PAYG and tax returns — you may meet the income pathway for wholesale treatment.
FAQ
How is high net worth different to a wholesale client?
"High net worth" is an industry descriptor; a wholesale client is a legal or regulatory category that permits different offer and disclosure rules.
Does HNW status mean no consumer protections?
No. Some retail disclosure protections change, but privacy, fraud protections, and many adviser obligations still apply.
Can I lose my HNW or wholesale status?
Yes. If your net assets or income fall below thresholds or documentation expires, a provider may reclassify you.
What documents do I need for an accountant certificate?
Typically audited financial statements, tax returns and supporting schedules. A qualified accountant will confirm specific requirements.
Are primary residences counted in net assets?
Often excluded for investable asset calculations, but treatment varies by issuer and the particular test being applied.
Where can I read the law and regulator guidance?
The Corporations Act and ASIC's wholesale client guidance pages contain the authoritative rules and tests.
Key takeaways
"High net worth" is an industry label; "wholesale client" is a legal classification with specific tests and consequences. The two main Australian statutory pathways are the AUD 2.5 million net assets test and the AUD 250,000 annual income test (over two years). Wholesale treatment can broaden product access but typically reduces retail-style disclosures — due diligence and professional advice become more important. Keep documentation current and consult a qualified accountant or authorised adviser if you intend to rely on s708(8) certification or pursue wholesale offers.
Further reading
- ASIC's wholesale client guidance: https://asic.gov.au/regulatory-resources/financial-services/wholesale-clients/
- Corporations Act 2001 (sections relating to offers and s708(8)): https://www.legislation.gov.au/Series/C2004A00945
- Credit Suisse Global Wealth Report: https://www.credit-suisse.com/about-us/en/reports-research/global-wealth-report.html
- Capgemini World Wealth Report: https://www.capgemini.com/insights/research-library/world-wealth-report/
This article is general information only and is not legal, tax or financial advice.